Is it me, or is this experiment utterly unnewsworthy?

They found that kids liked identical food better when presented in McDonald's packaging. As opposed to plain, unmarked packaging.

Duh. Who the hell likes plain, unmarked packaging? (Fine, fine, you do. But these kids were much too young for countercultural irony.)

If they had controlled this experiment by presenting the food in a variety of wrappers— Dora the Explorer, the sistine chapel ceiling, pictures of kitties and puppies— and kids picked McDonald's wrappers over everything, that would say something meaningful. But right now, all this study says is that McDonald's marketing is not so very unsuccessful that kids actively prefer a plain wrapper to the McDonald's logo. Yawn.

In other news, people actually care about the presentation of their food, and horses are pretty.

Original link ganked from gorillashaman.

Tags: food, kids, science